Co-brand Card of IB and Wuhan Junefiled SOGO Department Store Put Forth
October 30, 2006, the signing ceremony for “Co-brand Card of IB and Wuhang Junefield SOGO Department Store” was held in Shanghai. As the representatives of both sides, Ye Zhongling, the general manager of IB's Credit Card Center, and Wang Feng, the vice manager of Wuhang Junefield SOGO Department Store, attended the ceremony and signed the cooperation agreement.
The move unveiled the first department store co-brand card of IB. The co-brand card boasted all the functions and featured services of IB, as well as the VIP member service and rewarded scores offered by the department store.
By exerting full advantage of both sides' brand edge and fames in retail areas, integrating IB's professional experience, powerful merchant network and service resource, the cooperation between IB and the Wuhang Junefield SOGO Department Store will offer super-value services involving year-round discount in Wuhang Junefield SOGO Department Store, double rewarded scores for card consumption, cross gift exchange for both sides' member, installment payment by credit card, and special shopping promotion for card holders.
During the ceremony, both sides expressed that the cooperation was a win-win act for consumers, IB and Wuhang Junefield SOGO Department Store. In the coming future, the all-round and long-term cooperation will be carried out with the closer relationship and marketing activities facilitated by both sides.
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