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IB Releases a Gold Version of Garfield Credit Card ―― Gold Garfield Card


IB released its gold version of Garfield Credit Card, Gold Garfield Card, on February 22, 2008. As a new innovation after previously introduced thermal-changeable Garfield Love Card, Gold Garfield Card is also the first gold card product with lover's package available among cartoon concept credit cards in domestic market.

Since September 7, 2005 when IB issued the first three standard versions of Garfield Credit Card, which was the first credit card bearing a cartoon figure in China, the Garfield series never stops rolling out new versions. Now, with its seven different versions, Garfield has won nearly 800,000 cardholders throughout the country. By introducing the brand new gold version, IB aims to further promote the product's competitiveness and to provide wider and better services for cardholders.

Inheriting the stylish and innovative design concept of Garfield series, Gold Garfield Card continues to use the cute figure of Garfield Cat in card design. As for card shapes, portfolios including standard and nonstandard cards are adopted to target the market segment consisting of young lovers. The unique thermal-changeable look makes Gold Garfield Card the only credit card in domestic market that combines the themes of cartoon figure, lover's package, non-standard shape and thermal changeability. In addition to an air travel accident insurance (RMB 2 million Yuan insured) and exclusive preferential policies, Gold Garfield Card cardholders are also entitled to a special credit for gift program offered by IB.

On the official release day – March 31, 2008, every cardholder successfully approved will be exempted from the annual fee for the first year, and cardholders meeting the specified requirements on consumption after the first successful application will have a chance to get a 50 RMB recharge card provided by China Mobile free of charge (other special gifts available in Shanghai and Tianjin).

By giving top priorities to “Quality, Scale and Efficiency”, IB experienced a quick boom in retail business in the last few years. As a supplement to the family wealth management product “Natural Life”, which has gained solid support from customers, credit card products are now playing an increasingly important role in IB's retail business. With the help of promotional initiatives such as “Consumption with points” and “Points advance”, IB credit cards have won great reputation among cardholders. Along with the continuous improvement in IB's overall strength and innovation ability, IB will keep making endeavors to introduce better IB-brand financial products to the market and provide more comprehensive, high-quality and reliable financial services to the customers.