In the wake of the tragic earthquake that struck Sichuan on May 12, the Chinese people have demonstrated unparalleled unity in their will to help disaster victims. The world has seen the Chinese people's unwavering will in the face of adversity, undying faith and love of their country. The Industrial Bank, as one of the nation's top corporate citizens, set an example to be followed, donating a total of RMB 17.61 million by the evening of May 15 and calling for staff members to do their bit for the disaster relief effort by donating money, goods and even blood. Moreover, the Bank has been offering green channels at its branches for customers making donations without charging service fees. The Bank hopes that its actions will encourage more people to contribute to the disaster relief effort. On May 19, the Bank announced the release of China's first “Patriotic” credit card, known as the “China Heart” card. The card is accompanied with a scheme to aid good causes. This move once again demonstrates the Bank's image as a top corporate citizen.

In addition to offering all the functions of a standard credit card, (swipe to purchase, revolving credit line, cash advance, payment in installments and rewarded points), IB's China Heart card also offers a fantastic way to aid charitable causes: Up until December 31, 2010, the Industrial Bank will donate RMB 1 Yuan to charity for every card successfully issued and 1 Cent for every transaction made using the card. Donations will be made to the China Foundation for Poverty Alleviation (CFPA) and will go towards helping those in need, disaster relief, education and other good causes. The Design of the card is also unique. The use of the card design elements, red color, China heart and the words I LOVE CHINA, fully expresses the patriotic emotion of the cardholders. The Bank's decision to release a credit card themed around patriotism just a few months before the Beijing Olympics is intended to give card holders an all new way of showing their patriotism and show that the Industrial Bank is fully behind the Beijing Olympics.

The Industrial Bank has long been highly innovative in its approach to credit cards. IB's credit cards are all exemplarily in the way that customer demands are integrated into the cards themselves. This is the case with the China Heart Card as well as the Garfield Cards, Platinum Card and MINI·SHINY Constellation Card that the Bank has previously released. Constant product renewal has demonstrated the appeal and energy of the Industrial Bank, and is an important factor in developing the Bank's credit card brand and promoting the sound development of the domestic credit card market.