After launching its Gold Garfield Credit Card on February 22, 2008, the Industrial Bank has followed-up with the release of a new-edition Standard Garfield Credit Card this December. With this, the Industrial Bank's Garfield Card, the first cartoon-themed credit card in China, has received another all-round upgrade.

In September 2005, the Industrial Bank launched its first Garfield Credit Card. The card, themed around the much-loved cat, was the first cartoon-themed credit card to be launched in China. Following this, the Bank astutely perceived a demand for new and different products among its clients, and in response, successively launched a number of new Garfield Credit Cards such as the Friends Edition, Lovers Edition and the LOVE Edition. Since first being released, more than 1.3 million Garfield Credit Cards have been issued in China. The card has since become a leading brand among China's themed credit cards and has ignited a craze for cartoon-themed credit cards across the country.

The Industrial Bank's Garfield Credit Cards have won a number of awards since their release, including “Best Card Design of the Year” awarded by MasterCard International in 2005, “Best Card Promotion of the Year” awarded by MasterCard International in 2006 and the “Outstanding Garfield Bank Card” award awarded by PAWS Inc.

The new-edition Standard Garfield Credit Card retains the fashionable and personalized design approach taken by previous cards in the series. A close-up image of Garfield's lovable expression represents the main image on the card. The card is issued as a set that consists of a normal credit card and a special shaped card, which means twice the joy for cardholders. Moreover, the latest temperature changing technologies have been adopted so that when a certain part of the card is touched by the cardholder, the color will change. With the choice of a Lovers Card still available to clients, the Industrial Bank's Garfield Credit Cards are the only credit cards in China that combine the four themes of cartoons, lovers, special shapes and color changing.

In terms of value-added services, the Industrial Bank has launched a “Garfield Cardholders' Club” in the credit card section of its website in which cardholders can download Garfield comics, desktops, screensavers and games. Moreover, points earned by using the Garfield card can be exchanged for fantastic Garfield gifts or used to make purchases at any of the hundreds of point-purchase stores that are associated with the Industrial Bank. Holders of the Gold Card are entitled to air travel insurance with claims of up to RMB 2 million and free SMS notification of transactions in real time.