To Consume with Credit Card Rewarded Scores

"Turning all commodities into gifts with one credit card", this charismatic move spurred a new topic among domestic credit card consumption markets. Recently, with cooperation of Fujian Newhuadu Department Store, Industrial Bank launched a new POS consumption business, which could be conducted with credit card rewarded scores, in 15 chain stores of Newhuadu Department Store. Industrial Bank was the first bank to carry out this innovative business in domestic banking industry.

At present, every bank is hammering at optimizing the business functions of credit card rewarded scores. The existing function of rewarded scores mainly adopts certain gift catalog for scores exchange, constraining customers to a very limit choice. However, the new POS consumption business launched by Industrial Bank allowed the IB card holders to fulfill their partial or full consumption with their credit card rewarded scores.

Converted according to certain ratio, the rewarded scores can be used as cash to support the payment of any commodity that cardholders desired. Constructing a multiple payment pattern not only richened the function category of credit card, boosted the competitive competence of credit card products, but also brought more benefits and convenience to cardholders. So far, the above business pattern has already experienced successful operation in Hong Kong and Taiwan area, representing a new trend of business development.

As a famous private enterprise in Fujian province, Newhuadu Industrial Group Co., Ltd. possesses big chain department stores in Fuzhou, Xiamen, Zhanghzou and Quanzhou cities, and has formed a large-scale entity that not only giving priority to department store business but also setting food in hotel, engineering and mechanism industry etc. .

Industrial Bank is a national shareholding commercial bank that originated from Fujian province. According to the latest "Top 1000 World Banks" released by The Banker, a British based magazine, the Bank ranked 297th in terms of tier 1 capital and ranked 164th in terms of total assets, with 28 positions and 46 positions advanced respectively compared with previous year. Recent years, Industrial Bank has become the domestic bank that experienced fastest international ranking boost and has greatly impressed the financial industry by its "Pragmatic Style, Professional Dedication, Pioneering Spirit and Group Cohesion". The rewarded score agreement signed between the Industrial Bank Fuzhou branch and the Fujian Newhuadu Department Store not only accomplished the regional integration for both sides, but also laid a solid foundation for the rewarded score business in a nationwide range.