Growing from a local-based bank to a national shareholding commercial bank that ranked among top 200 World Banks; introducing foreign strategic investors; taking the first to launch corporate banking brand “Fortune Wise”; blazing a trial for technology export to achieve service breakthrough; issuing first mixed capital bond in domestic banking industry…… Every major move by Industrial Bank has aroused an industry-wide concern without any exception.
Recent years, Industrial Bank has taken frequent moves to promote its international business service. The newly launched online international business platform, EASYTRADE, again aroused a stir in domestic banking industry.
November 21, Press Conference for EASYTRADE was held in Shanghai by Industrial Bank. Numerous professional media of influence and representatives from tens of famous enterprises attended the conference.
“EASYTRADE” is an international business service system that fostered elaborately by Industrial Bank. On the basis of the operational idea – “Service Starts with Sincerity”, the powerful core business system and advanced international settlement system, and the technological platform of internet banking, “EASYTRADE” facilitates a safe, convenient, express and all-round financial service for clients any where, any time.
“EASYTRADE” concentrated 5 functional modules in one, including service application, information noticing, transaction inquiry, expert consultation, and documentation on behalf of clients. By logging on to the system via www.cib.com.cn , clients not only can realize online operation for varied international business, but also can enjoy one-stop financial service for international trade, including several free value-added services as international settlement, trade financing, expert consultation and documentation on behalf of clients, etc..
Online international business service had experienced a mature development in developed European and American areas, but had a late start in domestic market. The main reason was attributed to the lag-off of domestic Internet-development situation, poor soft and hard environment, and the simple-function and complex-operation system. Moreover, the traditional notion also shackled the growing of online international business service.
Recent years, the Internet environment has been improved gradually and the Internet banking has achieved quite great progress. Express and convenient online transactions have been accepted by more and more people, and the demand for international business has emerged increasingly. Subtly catching this market change, product experts of Industrial Bank referred to the advanced experience of foreign online international business system, carried out deep research on product characteristics of peers' and self's, and gave birth to this most advanced online international business service platform. The system integrated practicability, innovation, and forecasting features together, and offered financial solutions for international business with its unique all-round functions, easy operation, express and efficient speed, professional serving, and value-added service.
Take the online information noticing for instance. After finishing one business, clients will receive the instant message via “EASYTRADE” within 1 or 2 seconds. Compared with traditional paper notice, this online noticing helps save plenty of time running between bank and office. With noticing channel that covers the system path, SMS message, and external mail box, etc., this free service not only takes care of the in-time of information but also helps reduce the transaction cost as well.
Take online L/C opening for another example. Because of the system functions as L/C template setting, client's information checking, automatic prompt and automatic proofreading, the operation processes are greatly simplified. Usually, the opening of L/C only takes few minutes via “EASYTRADE”. The L/C message also can be printed freely for internal communication and can be sent to foreign bargainer for negotiation via mail. As soon as the opening application was approved, the L/C will be opened and the notice of L/C opening will be sent instantly. This greatly saves the operation time and multiples the business efficiency.
Recent years, integrating three operational ideas “Outstanding Service, Brand Fostering, and Product Innovation” in one has impelled Industrial Bank to run straightforwardly on the way of international business service development and develop a style of its own. The newly launched “EASYTRADE”, the most advanced international business service platform, has shown Industrial Bank's unique originality. Whether the new move will again shake the domestic international business service market? Let's wait and see!