Winning “Outstanding Financial Brand” Award
September 2007, the 2007 Financial Service Show opened in Beijing Exhibition Center . Industrial Bank shone at the show with its ingeniously design stand, distinctive brand, innovative products and quality services. Gu Xiulian, Vice Chairwoman of the Standing Committee of the National People's Congress, and Li Guixian, Vice Chairman of the Chinese People's Political Consultative Conference, visited the stand with great interest.
The Financial Service Show, themed on “Showcasing Financial Products and Serving 2008”, featured more than 210 financial institutions, including the People's Bank of China, the State Administration of Foreign Exchange, China UnionPay, National Development Bank, Industrial and Commercial Bank of China, and Bank of China. The show attracted 120,000 visitors from the nation's financial sector and the various segments of the Beijing community.
At the show, Industrial Bank showcased a series of products and services centered on its retail business, grabbing the attention of the visitors, its counterparts and the press. The exhibition of Industrial Bank's retail business under the “Natural Life” brand highlighted the bank's commitment to serving Chinese mainstream families and focused on the theme of “Natural Life, Family Wealth Management”. Industrial Bank's stand at the show was shaped like a house devoted to a “Natural Life”, presenting a refreshing sight at the show. Industrial Bank's products featured at the show included the distinctive “Bank-UnionPay Link” fund supermarket, “Everyday WLB”, and Garfield credit card, attracting an endless stream of visitors. In addition to its retail business brand, the Corporate Banking Department of Industrial Bank also showcased the “Energy Efficiency Loan” Project, illustrating the bank's tremendous contributions to the energy-saving and environmental protection; the Institutional Banking Department showcased the “Bank- Bank Platform” Project, presenting the bank as an innovator in the financial sector. At the four-day show, Industrial Bank received favorable comments from the show organizer and visitors and won the “Outstanding Financial Brand” Award.