Recently, the results of the CBN Financial Brand Ranking 200 8 were unveiled in Beijing by the China Business News (CBN). IB's financial service brand , Wise Fortune, has been granted “2008 Corporate Financial Service Brand ” for its diverse product portfolio, financial service solution catering to customers' needs and superior service quality.
The selection's panel members include representatives from national administration, prestigious international business schools and international consulting institutes as well as reputable domestic economists. It evaluates financial brands from various industries like banking, insurance, securities, fund and trust and comes up with a credible brand list after the most professional, stringent and authoritative evaluation procedures. Therefore it has become the most respected financial brand selection event in China. IB's achievement this year demonstrates public recognition of the Company's efforts in strengthening its brands and services and the expansion of their influence.
During recent years, IB has been actively advocating innovation in corporate service products. Based on the traditional 7-service package of Wise Fortune (namely, CIB Online, Trade Express, Bill Express, Powerful Factoring, Financing Consultation, Investment Butler, Tax Assistant), the Bank has launched a series of new products, including “Golden Sesame”, a financial service solution for SME, as well as project loans supporting energy saving and emission reduction. Moreover, the Bank also designed “Five Key Products of Wise Fortune ”, which aiming different enterprises in different regions, to provide customized professional financial services to corporate customers in different development stages and satisfy their needs for settlement, fundraising, investment and risk hedge.