The Industrial Bank, which launched a comprehensive range of mobile financial services as early as 2006, has recently completely upgraded its mobile phone bank and launched a new version of mobile phone bank in response to the advent of the 3G era. These initiatives are part of the Industrial Bank's commitment to becoming the first bank in the industry to build banking service channels and an Internet-based mobile marketing service platform allowing customers to access services anytime anywhere.
It's reported that the Industrial Bank's 3G banking services have the following features:
First, two versions ensuring extensive compatibility: The Industrial Bank provides two versions of mobile phone banking services – the 3G mobile phone bank (http:// 3g .cib.com.cn) and the regular mobile phone bank (http://wap.cib.com.cn). These two versions accommodate a vast diversity of customer mobile phone terminals and greatly enhances the users' experience of customers with high-end and medium-range mobile phones, especially 3G mobile phones. In particular, the 3G -version mobile phone bank will also become a major business innovation platform for the Industrial Bank in the 3G era.
Second, mobile phone website ensuring unlimited access: The Industrial Bank's mobile phone website not only provides information services for customers to find out and follow up on the bank, but also effectively integrates mobile Internet resources through the “mobile phone shopping mall” and expands the coverage of information-providing merchants and mobile-payment merchants. It allows customers to access information on the Industrial Bank's latest products, services and promotions, as well as information on finance and economy, lotteries and stocks, through their mobile phones anytime. This represents a major innovation of the bank's marketing service channels and an increase of the breadth and depth of mobile phone banking services.
Third, power functions with comprehensive services: The upgraded mobile phone bank of the Industrial Bank will provide more than 300 mobile financial services for inquiry management, payments and transfer, investment and wealth management, and credit cards categories. Customers can access almost all non-cash services on their mobile phones. In particular, the investment and wealth management services provide a comprehensive range of services, including mutual conversion of time and demand deposits, call deposits, intelligent call deposits, T-bond investment, self-service pledged loans, gold spot and forward trading, fund transactions, foreign exchange transactions, and bank-securities business, allowing customers to seize market opportunities and exercise total control over their wealth at all times.
Fourth, easy to apply and simple to use: Customers may directly log onto the website to access all services related to inquiry management, investment and wealth management, and credit cards. There is no need to apply for access to these services. For services related to payments and transfer, customers can apply for access at the online bank or at any business outlet. The system supports logon with a bank card or a user-defined account name. One logon provides access to all services.
To promote the opening of the new version of its mobile bank, the Industrial Bank will offer rewards for selected customers who have completed transactions at the new mobile bank. All existing and new customers logging onto and using the mobile phone bank will have an opportunity to win iPod Apple digital products worth up to RMB 2009. Committed to its “customer-oriented” service philosophy, the Industrial Bank will deliver superb services to its customers through its mobile phone bank and enable customers to access banking services anytime anywhere and to experience the superiority of its 3G banking services.