At the CBN Financial Value Summit 2009 and CBN Financial Value Rankings Awards Ceremony 2009, the Industrial Bank's “Natural Life” personal financing brand was exclusively awarded the “Financing Brand of the Year”award, and was also named“Annual Bank Financing Brand”. The event was held by China Business News in association with the Institute of Finance and Banking, CASS.
The CBN Financial Value Rankings 2009 were confirmed on two kinds of appraisal. Firstly, objective indicators from data collection, questionnaires and follow-up interviews conducted by the Institute of Finance and Banking of the Chinese Academy of Social Sciences in the capacity of an independent investigation and research organization. Secondly, subjective indicators from public voting online and grading by an expert consultation panel comprising of renowned Chinese economists and financial researchers. The evaluation process was extremely stringent, making the results both authoritative and objective.
Since its creation, the “Natural Life” financial brand of the Industrial Bank has aimed to provide Chinese families with comprehensive solutions for wealth management and value added services. With a complete product range, the brand has maintained a leading edge in the personal wealth management sector. In August 2004, it became home to the ChinaPay Master fund supermarket, the first of its kind in China. This service now includes over 300 products from nearly 50 fund companies. With the five outstanding features of large product variety, preferential rates, easy transaction, controllable risks and 24 hour services, it has become the leading brand in domestic online fund transaction. The RMB financing product “Daily Wanlibao” is a continuous service issued on a regular basis every month. The product is popular among customers who prefer low risk investment, thanks to its controllable risks and high returns. The service has been granted a number of awards and accolades, such as “Most Valuable Financing Product for Investment” by the Hexun.com and “Best Securities Financing Product” by Money Weekly. Moreover, the “Special Wealth Management” helps clients to maximize profits whilst keeping risks under control. The product has flexible terms and a large client base and continues to bring in higher and higher earnings expectations among investors. The “EZ Invest” automatic investment plan (AIP), that features five-star AIP and a 60% discount rate, provides a new option for the retaining and increase of asset value.
With such a huge variety of choice, clients can choose what suits them best according to their personal and family preferences regarding risks and gains.
The value added services provided with “Natural Life” also add that little bit extra thought to the lives of clients. “Free Books Monthly”, “Health and Medical Care”, “Fashionable Golf”, “Airport VIP Treatment”, “Wine Appreciators Club”, “Female Health Care Saloon”… with these services that are characterized by culture, health, fashion and taste, the dignity of an individual can now be shared by the entire family. This is the uniqueness of the brand.
The Industrial Bank will establish even better platforms for wealth management and value added services in the future, and help more Chinese families to live better with its professional financial insight.