IB Xiamen Airlines Egret Co-branded Credit Card Launched
On July 23, two leading companies based on the Western Side of the Taiwan Straits, the Industrial Bank and Xiamen Airlines, announced the launch of the “IB Xiamen Airlines Egret Co-branded Credit Card” in Fuzhou. Both parties have seized on the huge business opportunities brought about by the development of the economic zone on the western side of the Straits. They will take full advantage of their brand influence, services and channel resources in finance and civil aviation so as to complement one another in the high-end business travel market.
The “IB Xiamen Airlines Egret Co-branded Credit Card” integrates Xiamen Airline's aviation services into the standard credit card functions of payment and finance so as to provide unique travel privileges and services, which include ticketing, point rewards, air miles and other value-added rewards. This distinguishes it from other similar products. For example, gold card and ordinary card holders can exchange 180 credit card points for 1 Xiamen Airline mile and up to RMB 2 million in air travel accident insurance. The benefits of the platinum card are even better equipped to answer the needs of the high-end business traveler. It demonstrates a unique orientation in the market characterized by “convenience, dignity and value-added”. The benefits provided by the card will provide high-end business travelers with the ultimate service experience, such as 1 Xiamen Airline mile for 80 credit card points, up to RMB 10 million in public transport accident insurance, unlimited airport VIP guest services at 22 domestic departure airports in 21 cities all year round, free airport pick-up service by limousine (4 times per year) and 24-hour roadside assistance. Particularly noteworthy is the fact that this is the first eco-friendly airline co-branded credit card in China. The card is made using degradable materials which can reduce harm to the environment after disposal.
To coincide with the Shanghai World Expo being held this year, the Industrial Bank and Xiamen Airlines have designed a series of offers to benefit the first clients to apply for the card. The offers are themed around “Greet the World Expo, Favorable ‘Mileage'”, and will meet the travel needs of clients between Shanghai and Fujian.
At the press conference for the release of the card, executives of the two companies both demonstrated full confidence in the prospects of the IB Xiamen Airline Egret Co-branded Credit Card's, saying that the companies planned to take their cooperation a level further from here on.
Bi Zhonghua, chairman of the Industrial Bank's Board of Supervisors, stated that IB has joined with Xiamen Airlines to seize on the opportunities arising from the government's policy to develop the region, grasp the huge business opportunities brought about by trade and travel across the Straits, compliment each other's advantages in finance and civil aviation and share brand, network, service and client resources. This will allow the IB to boost its competitiveness and allow it to become a benchmark and highlight serving the economic development of the western side of the Straits.
Hong Disheng, President of Xiamen Airlines stated that the booming of the economic zone will bring a larger number of business travel clients across the straits. The cooperation between IB and Xiamen Airlines will capitalize on brand integration to create quality services and products via new cooperation and operation modes, continue to boost the social influence of the “Haixi” brand and provide value-added services for clients. With the support of the financial industry, Xiamen Airlines will fly even higher in the future.