IB Actively Participates in the 2010 Banking Public Education Service Campaign
With the constant development and innovation of finance, financial products are becoming increasingly diverse and complex. Public awareness and understanding of finance are becoming important factors in maintaining the effectiveness and stability of the financial market and financial stability, and are also indispensible in ensuring the healthy development of the banking industry and the performance of social responsibilities.
In order to financial knowledge among the public and enhance public awareness of financial safety, the China Banking Regulatory Commission designated November 28, 2010 as the Chinese Banking Public Education Service Day. During which it will conduct a public education service campaign across the nation for the first time. As an important member of the domestic banking industry, the Industrial Bank has responded to the calls of the China Banking Regulatory Commission actively and regards public education as an important task. It has made careful arrangements and is taken positive action. The bank set up a task group for the event and formulated a specific activity plan to direct efforts in public education services.
According to the plan, IB will utilize outlets, the bank website and customer service SMS, draw support from newspapers, the internet and other public media, and visit communities “face to face” to provide captivating public education services on multiple levels. Currently, the “Education Services for Financial Consumers” section of the IB website has been launched. This column provides a complete guide to credit cards, debit cards, wealth management, personal loans and electronic banking. It also offers tips on a variety of potential risks in banking and matters of importance. It is an easy way for people to learn about finance and learn how to guard against financial risks.
Under the uniform organization of the CBRC, IB's public education initiatives will enter full swing starting from the 28th . IB will organize promotional activities at over 500 outlets across the nation, which will include displaying promotional banners, posters, distributing promotional material and showing videos; it will send SMS messages to clients via its national customer service hotline “95561”; It will establish promotion sites in cities where IB has outlets to engage in “face to face” education, which will help people to clear any misunderstandings they have about finance by asking the professionals; IB will collaborate with the mainstream newspaper and websites in launching an “IB financial consumer education service column”, which will popularize financial knowledge and enhance the public's awareness of financial security in the form of articles and cartoons.
IB indicates that conducting public education services, popularizing financial knowledge and thereby enhancing the public's capacity to distinguish and guard against financial risks are the obligations of a bank. IB will relish this campaign as an opportunity to keep on conducting in-depth public education service activities, gradually establish an effective public education service system and regard public education as an important task.