The awards ceremony of the 2010 Financial Marketing Award of China was held in Beijing on April 17. The rural banking service case of IB's bank- bank platform was selected from over 200 candidate cases to win the Top 10 Financial Products Award for the 2010 Financial Marketing Award of China.
Initiated and organized by The Banker, the Financial Marketing Award of China has been successfully organized the last three years since 2007. The judging panel consists of over 20 experts from different fields, including finance, marketing advertisement, etc. The judging criteria and processes have also been constantly enriched and improved with the development of domestic financing practices. The award-winning cases may be rated as annual classic marketing courses of China.
According to sources, IB is reputed in the industry for its bank-to-bank platform designed to serve small and medium-sized banks. In recent years, IB has grasped the market opportunities brought about by the fast development of domestic rural banks and came up with the “financial growth solution for rural banks” to provide comprehensive financial services for rural banks, including payment settlement, core system construction and custody and wealth management. Such financial services have not only helped resolve many technical barriers and practical difficulties for rural banks in establishing an institution, system construction, compliance management and payment settlement, but also effectively avoided high investment requirements and the duplicate construction of IT systems. The platform has lent powerful support to a majority of rural banks for improving the financial service functions of new rural financial institutions, achieved remarkable social and economic benefits and has realized the organic combination of business model innovation and corporate social responsibility. So far, 10 rural banks have entrusted IB to construct and take care of their core systems and over 30 rural banks have constructed proxy access to modern payments systems via IB.