A few days ago, Industrial Bank (IB) ceremoniously released a mobile banking Android client, and comprehensively upgraded the current iPhone client, provid ing mobile financial services which are more comprehensive, convenient, fashionable and considerate. It is reported that the new mobile banking client of IB has further improved the user's experience, operation procedure optimization and service functions, which are characterized by the following three service features:
First, the client is more suitable for customers' patterns of use. With a brand-new interface design and menu layout, the new mobile banking client of IB has a novel and concise interface, making it easy to use. Through the optimized mobile banking business processes of login and transfer, etc., it provides a smooth experience for users. Designed in line with the characteristics of iPhone and Android, it is easier to operate and more suitable for the customers' patterns of use, bringing a brand-new experience to the customers.
Second, the client provid es comprehensive and considerate financial services. The new version of the mobile banking client integrates all the financial services of IB, providing convenient channels for customers to handle various functions such as account enquiry, transfer and remittance, wealth management, precious metal trading, fund trading, foreign exchange trading, self-service payment, credit card repayment, installments, and cash advancements. Take transfer and remittance as an example. A customer may, at any time, handle many transfer services with IB mobile banking client, such as transfer between IB accounts, real-time inter-bank transfers, mobile phone number transfers, and common inter-bank transfers.
Third, integrating fashionable and practical value-added services. Apart from financial services, the new version of the mobile banking client also integrates a range of practical and fashionable value-added services. For instance, in order to facilitate customers in finding the addresses of IB outlets and ATMs, the client provides an outlet and ATM map enquiry function. In this way, a customer may, without log ging in, search for the addresses and telephones numbers of IB business outlets and ATMs everywhere, and he/she can also directly check the actual position on Google map s via the mobile locate function, provid ing great convenience to customers. Moreover, the client also offers a range of value-added services such as deposit and loan interest, precious metal market and fund net value enquiry, as well as the deposit and loan calculator, and mobile phone top-up. Service functions such as air ticket booking and mobile shop, etc., will be further released.
Once the mobile banking iPhone and Android clients of IB had been released, because of its diversified features and outstanding customer experience it stood out from a mong num erous mobile banking clients and won praise from many customers. It is understood that the Bank will also launch joint marketing programs with China Mobile, China Unicom, and China Telecom to promote the mobile banking client and return benefits to customers.