Recently, the British Magazine, The Banker, released the Global Top 500 Financial Brands in 2012. Industrial Bank (IB) ranked No.97 in the ranking with a brand value of USD 1.571 billion, rising 3 ranks over last year, and the bank again became one of the global top 100 financial brands.
In recent years, while maintaining sustained, fast and healthy business development, IB has adhered to the strategy of differential brand promotion. It has established and strengthened its image as a green bank, witnessing growing market influence and ascending in the brand rankings as a result. Compared with 2009, its brand rank rose to No.97 from No.172, a leap of 75 places. Its brand value increased from USD 471 million to USD 1.571 billion, up 233.6%.
The ranking of “Global Top 500 Financial Brands” is jointly released by the British Magazine, The Banker, and the famous British independent brand value research institution, Brand Finance, it is an authoritative ranking for brand value widely recognized in international financ ial circles.