-- Industrial Bank provides vigorous services for the economic and social development of Ningde
On the afternoon of July 17, President Li Renjie of Industrial bank (IB) and Mayor Zheng Xincong of Ningde signed the “Strategic Cooperation Framework Agreement” respectively on behalf of IB and Ningde Municipal People's Government. During the “Twelfth Five-Year Planning” period, IB will provide all-sided financial services centering on the future development planning of Ningde, lending key support to fundamental industries, hi-tech industries, major construction projects and the development of SMEs and mini-sized enterprises.
IB is the leading financial force in Fujian Province and the only national listed bank with Head Office in the Western Taiwan Straits Economic Region. In recent years, under the leadership of CPC Fujian Provincial Committee and Fujian Provincial Government, IB has, relying on the favorable circumstance of Fujian in pushing scientific development and frog-leap development, grasped major development opportunities tightly, rooted in Fujian, and kept forging ahead in a practical way, achieving frog-leap development both in terms of overall strength and market position. It has successfully stepped into the top 10 banks in China , top 100 banks around the world, and top 300 listed companies around the globe, successfully launched the financial brand in the Western Taiwan Straits.
Fujian , where IB is rooted, is the hometown of the bank. Although IB has extended its operation across China for a long time, the Bank, always keeping in mind its root, has gone all out to get integrated into the Western Taiwan Straits and made great efforts to realize common development and frog-leap with Fujian. Just as what has been said by Board Chairman Gao Jianping of IB, “since IB was born and has grown up in the Western Taiwan Straits, it is a responsibility and rational decision of the Bank to get fully integrated into and serve the construction of the Western Taiwan Straits.”
IB Ningde Branch has taken root in East Fujian for over 20 years, always upheld the business tenet of “rooting in East Fujian and serving East Fujian” to develop and grow together with the economy and society of Ningde. In recent years, under the leading CPC Ningde Municipal Committee and Ningde Municipal Government and the vigorous support of all social circles, Ningde Branch has carefully implemented a range of policies and measures of the head office regarding financial services to boost the construction of the Western Taiwan Straits, actively practiced the service concept of “Growing together with Sincere Service”, and take it as the most important tasks to boost the “Five Campaigns”, support Sanduao Circle strategy and serve the real economy. The branch has lent vigorous support for the construction of infrastructure and development of industrial economy in Ningde, providing professional, efficient and superior financial services to over 5,000 enterprises and institutions and hundreds of thousands individual customers across the city. In particular, the market liquidity has been tightened continuously and the on-sheet and off-sheet assets expansion of banks have been under strict control since 2011. Against this background, IB has boldly assumed heavy responsibilities and initiatively took actions to grasp the development opportunities of conventional credit businesses and emerging diversified businesses, releasing “Seven Innovations” to respond to the “Five Campaigns”. While bringing into full play the “two advantages”–location of group headquarters and integrated business, and exerting itself to activate the “three-wheel drive”–regional planning, key industries and projects, and real economy and SMEs, the branch has energetically launched “three-dimensional” connection so as to enter into the crucial links and key fields for the economic growth of East Fujian in an effective manner, and fully get involved into and serve the greater construction and development of the area. At the end of June 2012, the loan balance of the branch across Ningde totaled RMB 8.384 billion, increasing RMB 1.029 billion, up by 13.99%, which is higher than the average growth rate of loans both across the bank and among all banks in Ningde. With its loan-deposit ratio outperformed the average ratio of the entire bank, the branch played a significant role in attracting funds nationwide for making investment in the construction of East Fujian. In the recent five years, Ningde Branch accumulatively granted RMB 36.623 billion financing support for the development of East Fujian, contributing RMB 186 million taxes.
Bringing into play its own advantages actively to lend assistance for the economic development of East Fujian
IB Ningde Branch has actively provided services for East Fujian to achieve overtaking and frog-leap development and kept further diversifying financial services, making innovation in service carriers, and improving the service dynamics.
First, supporting the construction of key projects in East Fujian. Ningde Branch has carefully implemented relevant spirit of CPC Ningde Municipal Committee and Ningde Municipal Government on pushing forward the Sanduao Circle strategy and intensified communication and contact with the competent economic authorities. It has actively responded and supported the key construction projects at the provincial and municipal levels, set up marketing sand board, and assigned job responsibilities to provide active services for the construction of key projects in East Fujian. In the recent five years, the branch has accumulatively supported 123 key construction projects of East Fujian, granting credit up to RMB 2.563 billion. For instance, the loan of RMB 340 million was extended to support the construction of Fuzhou-Ningde Expressway, and the loan of RMB 180 million was invested to support Fujian Mindong Electric Power Company Limited. In the next stage, Ningde Branch will further exert its advantages in integrated businesses of the head office and utilize diversified financial products such as investment banking, trust, and financial leasing to provide superior and efficient financial services for the construction of key projects and modern industrial system of Ningde, especially the construction and development of Fujian Dongqiao Economic Development Zone, Ningde Industrial Park of the Western Taiwan Straits, and harbor industrial zones of Zhangwan, Shacheng and Saijiang, as well as the emerging industries represented by clean energy, bio-medicine, modern agriculture, modern services, and marine economy.
Second, supporting the development of SMEs and mini-sized enterprises. Ningde Branch has actively implemented and enforced the relevant policies for supporting the development of small- and mini-sized enterprises and held symposia among the bank, the government and enterprises and introduction of financial products targeting at small- and mini-sized enterprises on its own initiative, achieving effective connection between the bank and enterprises. The branch has held the “Introduction of ‘Business Express' Products” in Fu'an, “Introduction of ‘IB Open Sesame' to Dongqiao Enterprises in Preparation for IPO at Dongqiao Economic Development Zone”, and “Bank-enterprise Symposium on Financial Services to Small Enterprises” in Fuding in succession. This year, the branch respectively signed the strategic frame cooperation agreement, worth RMB 500 million, with Ningde Female Entrepreneurs Association for supporting the small- and mini-sized enterprises established by female entrepreneurs, the strategic cooperation agreement, worth RMB 5 billion, with the Management Committee of Dongqiao Development Zone for supporting small- and mini-sized enterprises in the development zone, arranging special funds to support the development of small- and mini-sized enterprises. Meanwhile, in order to solve the difficulty of financing guarantee among small- and mini-sized enterprises, Ningde Branch has make active exploration to construct regional financing guarantee platform for small- and mini-sized enterprises. In recent years, it has carried out business cooperation with 17 guarantee companies, signing cooperation agreements worth RMB 1.71 billion. Based on the risk-sharing model, it has accumulatively satisfied the financing needs of SMEs for over RMB 5 billion, lending vigorous support for the development of enterprises engaging in electric machines and appliances such as Fujian Wonder Electric Co., Ltd. and Ningde Yintong Generating Equipment Co., Ltd. as well as industries such as PU leather, carburetor, aquatic product processing, and edible mushrooms. Next, the branch will take the pilot issuance of regional optimal collection notes of SMEs as the opportunity to screen out qualified and outstanding SMEs which have the intention to join the issuance of optimal collection notes, so as to seek new breakthrough for the financing of SMEs.
Third, serving the development of the economy of “Agriculture, Rural Area and Farmers”. On the one hand, the branch has encouraged the enterprises engaging in the agricultural and sideline products processing to choose the road of agricultural industrialization and push enterprises to engage in fine and further processing of agricultural products so as to increase the added values. On the other hand, it has promoted exporters of agricultural and sideline products to keep developing new channels and markets and pushed them to export diversified products to more countries. In the recent five years, Ningde Branch has accumulatively extended agriculture-related loans of RMB 2.225 billion to the industries of edible mushrooms, tea leaf, and aquatic products. In particular, the total credit line to Fujian Seagull Aquatic Co., Ltd. reached RMB 130.5 million, and that to Ningde Xiawei Food Co., Ltd. reached RMB 50 million. At present, Fujian Seagull Aquatic Co., Ltd. has broken through the European market successfully, and Ningde Xiawei Food Co., Ltd. marketed its sashimi and yellow croaker to countries and regions such as US, Japan , Hong Kong and Israel. Ningde Yuehai Aquatic Products Co., Ltd. began to supply seaweed rolls to the Japanese market. The increasing the export scale and benefits of enterprises have directly driven the fast development of the economy of “Agriculture, Rural Area and Farmers” to boost the efficiency of agricultural production and increase the incomes of farmers. In the future, Ningde Branch will build an agricultural loan support platform for the leading enterprises and projects engaging in agricultural industrialization and establish the library of key customers and projects for enterprises engaging in agricultural industrialization. By providing customized financial services to customers, it will extend its agricultural support scope to the fields related to the leading enterprises engaging in agricultural industrialization including product, processing, circulation and services, so as to create chained and diversified service system.
Fourth, intensifying innovation in financial products to meet the diversified demands of customers. Around the features of the financial service demands of small- and mini-sized enterprises, Ningde Branch has pushed the innovation in financial products actively to improve the specialization, pertinence and applicability of financial products to small- and mini-sized enterprises. It has exerted itself to promote the service brand of “IB Open Sesame–SME IPO Program” and released such key innovative products including “IB enhancement loan”, “IB Quick Loan” and “IB Point-based Loan” so as to provide more convenient and suitable financing methods to small- and mini-sized enterprises, mitigates their financial predicament, and supports them to grow bigger and stronger. In allusion to the large- and medium-sized enterprises and key projects, Ningde Branch has actively extended new models, channels, and methods for financial services, and met various financial service demands for project construction with a variety of innovative financial products such as investment banking, financial lease, wealth management, trust financing, supply chain finance, cash management, and green finance. For instance, with the equity-pledged structure financing model, the branch has actively cooperated with IB Head Office to accomplish the RMB 120 million financing of Ningde City State-owned Properties Investment & Management Co., Ltd.; granted RMB 180 million energy conservation and emission reduction loan to Fujian Mindong Electric Power Company Limited. In addition, it has successfully handled the short-term financing bonds worth RMB 500 million for the power company, and with the first issuance reaching RMB 250 million; the business has become a new breakthrough in the capital market financing. Next, Ningde Branch will continue carrying out active cooperation with Mindong Electric Power regarding the merger loan business. Now, the merger project has been established in the Investment Banking Department of IB Head Office. Meanwhile, it will continue diversifying cooperation fields and intensifying its cooperation with Ningde City State-owned Properties Investment & Management Co., Ltd. and Ningde Transport Investment Co., Ltd. in the aspects of debt and structure financing.
Carefully performing social responsibilities and paying great attention to the social public benefit cause
As the first Equator bank in China, IB is the forerunner and advocator of green finance of the country. Ningde Branch has actively practiced the sustainable development concept, vigorously promoted green financial services, and supported the development of such industries as green, environment-friendly and clean energy, and recycling economy, so as to fully push the advancement of energy conservation and emission reduction in Ningde. In the recent five years, Ningde Branch has accumulatively extended 22 energy conservation and emission reduction loans, worth RMB 527 million, mainly for supporting the urban infrastructure and livelihood projects such as the construction of sewage treatment and environmental protection facilities. The branch has actively advocated the green and environment-friendly concept. Since 2010, it has organized business outlets under its control to participate in the campaign of “Earth Hour” actively each year. Meanwhile, it guides employees to follow the low-carbon and environment-friendly concepts in routine work and daily life.
Ningde Branch has paid great attention to the performance of social responsibilities. While achieving its own development, it has kept increasing investment in the public benefit cause and actively joined in the campaigns for poverty alleviation, assistance to the disabled, assistance to students and schools, disaster relief, with a view to giving returns to the society and dedicating the love of IB. Since 2007, the branch has donated RMB 1.65 million to the outside in total. First, laying stress on the villages under the attached poverty alleviation sites at the provincial and municipal levels, the branch has lent great support and assistance in terms of manpower, materials and funds. No matter in the villages under the attached poverty alleviation site of IB Head Office–Tielu Village, Shangqi Village and Beibi Village, Beibi Township, Xiapu County, or the linked poverty alleviation site designated by Ningde Municipal People's Government-Meizao Village, Shacheng Town, Fuding City, on the basis of dispatching key business members to serve as the chief village secretary for nine years consecutively, the branch has transferred special funds to support the villages under the attached poverty alleviation site to build highways, dredge up rivers, construct the welfare project and support the construction of new countryside for many times. Second, caring and loving the flowers of our motherland. The branch has transferred funds for many times to repair schools, donate schooling supplies and subsidize poverty-stricken students. Upon the coming of this year's Children's Day, the branch has called all employees to make caring donations, and organized representatives of Party members and Youth League members to go to Beibi Village, Beibi Township, Xiapu County for launching the campaign of ‘paired' assistance to students and poverty alleviation for the needy families. In addition, it has dispatched outstanding representatives of Youth League members to go to local schools for carrying out interactive teaching activities so as to transfer the attention and love of IB people in East Fujian to the next generation. It has actively organized employees to participate in the activity of “Sunshine Assistance to Students”, assisting 68 poverty-stricken students to fulfill their college dreams since 2007. In September 2011, Ningde Branch was honored the “Contribution Award for Donations Students for the Wellbeing of the Youth” by the Ningde Committee for the Wellbeing of the Youth. Third, to bring into full play the young volunteer service team of the branch, it has often organized the young volunteers to “go to the countryside, community and streets” to visit the elderly widows and widowers and help the disadvantaged groups. It has actively carried out publicity and education activities regarding financial knowledge in order to popularize the knowledge about banking business and improve the knowledge of citizens on financial consumption and their awareness of risk prevention.
Tilling in the fertile land of East Fujian, IB has witnessed great harvest with its sincere pays. With the further implementation of the Sanduao Circle strategy, East Fujian is becoming a new growth pole at the northeast of the Western Taiwan Straits. Full of confidence and enthusiasm, IB Ningde Branch will boost the new round of scientific and frog-leap development of East Fujian, and help this area to win new glory and fulfill new dreams.