On October 31, 2012, the first co-branded debit card between private banking and third party wealth management institution – Industrial Bank (IB) Private Banking & Rhine Wealth Management Co-branded Card (“IB-Rhine Co-branded Card” for short) was officially released to the market.
It is said that, targeting at the private banking customers of IB, “IB-Rhine Co-branded Card” consists of two products of different grades: diamond card and gold card. Carrying all the financial functions and benefits of an IB private banking wealth management card, the co-branded card provides customers with not only advanced financial wealth management services and privileges, but also a great deal of unique VIP treatment of IB private banking.
Take diamond card as an example. A holder can enjoy the following services: efficient and fast business aircraft booking service at a preferential price, which allows the customer to pay the charter charge after the flight; the service of Overseas Education Manager, namely one-stop arrangement services for the children of the customer to study abroad; IB expert forum, which invites well-known specialists, scholars and social elite both from home and abroad to provide a face-to-face exchange platform for customers; high-end health and medical care services, namely to set up VIP halls for IB private banking customers at all Grade A hospitals of Class III at the areas where IB outlets are located to provide more professional, all-sided and pertinent high-end medical services such as Expert Consultation; and other high-end value-added return services including the organization of overseas travel for customers in batch each year (the specific services are subject to those released at the website of IB). Additionally, “IB-Rhine Co-branded Card” enjoys the exclusive value-added services provided by Rhine Wealth Management, such as Rhine Seven-color products, green medical care channel, exclusive emigration channel, individualized travel customization and red wine appreciation.
IB Private Banking has been committing itself to building the most professional personal wealth management platform in China. Over a year after establishment, with outstanding services and products, it has won the honor of the "Annual Best R&D Team of Private Banking” at the Second “Gold Tripod Prize” Appraisal of China High-end Private Wealth Management and the title of “Annual Best Private Banking and Exclusive Product” at the 2011 Investment and Wealth Management Exposition of the Western Taiwan Straits.
At this time, IB and Rhine Wealth Management, a well-known third party wealth management institution in China, jointly released IB-Rhine Co-branded Card, creating a new era for private banking services at home. Fully assembling the business advantages of both parties, the card brings into play the effect of brand superposition and achieves mutual complementation of resources, so as to improve the competitive edges of IB's private banking services in the industry.
IB indicates that it will take the card as a starting point to make sustained innovation, strive for forming distinctive features and comparative advantages in the field of private banking business at home, and better meet the diversified financial needs of high net worth individuals at home.