After releasing the first credit card in 2004, Industrial Bank (IB) has issued over 10 million credit cards by this August. IB Credit Card Center has always adhered to the tenet of “considering people's livelihood and benefiting the common people”, permeating the preferential services to all aspects of the daily life of the common people.
In this year, IB has launched a series of campaigns in major cities across China, such as “Getting Quality Rice Produced in Northeast China – the Benefits of IB”, “Swiping IB Credit Card to Win Hongqingting Rapeseed Salad Oil”, and “Swiping IB Credit Card to Taste Deluxe Milk”. In these activities, if a cardholder spends a certain amount by swiping an IB credit card, he or she can get such daily necessities as rice, edible oil and milk. Meanwhile, the bank also launched the activity of “Enjoying What You Like with Discounts Every Day” in over 20 cities across China, providing the preferential profit returns in many entertainment and leisure fields including RMB 10 film ticket, food at discount, and KTV at discounted price. For instance, if a customer spends RMB 128 at any store of Haagen Dazs by swiping an IB credit card, an amount of RMB 40 can be subtracted.
The points program of IB credit card is another distinctive service that wins great popularity among cardholders. The rewarded credit card points accumulated by customers can be used not only to exchange for various gifts including innovative home furnishings, fashionable electrical appliances, digital A/V entertainment products, and gift coupons, but also make consumption with rewarded points in more than 700 merchants of over 30 cities across China, namely, consuming by converting rewarded points into cash at the ratio: 400 points = RMB 1.
Additionally, considering the daily life needs of cardholders, IB credit card also provides many convenient services. The bank provides the services of withholding and agency payment for various fees including mobile phone fees (both China Mobile and China Unicom), telecommunication fees, tap water fare, electricity fare, coal gas charges, and fuel card in different cities across China. Customers may handle the withholding and agency payment of various fees for public utilities at the official website, outlets and ATMs of IB or the cooperative merchants of the bank, without paying additional handling commissions. The fees for mobile phone topped up via the top-up port at the website of IB or the mobile banking client with IB credit cards can arrive within 30 minutes. It is fast and convenient.
In order to facilitate the traveling of cardholders, IB credit card also opens the online air ticket and hotel reservation platform (http://cctour.cib.com.cn). Cardholders may log on the website to buy tickets and enjoy various preferential services released by IB at the same time.