-- giving priority to providing services to enterprises with assets totaling less than RMB 60 million
In order to lend further support to real economy, exert itself to developing the market of financial services to small-sized enterprises, and consolidate the foundation for its own development, in 2013, IB makes active adjustment to improve its customer orientation, business strategy and development objective of businesses for small-sized enterprises. On its own initiative, the bank gives priority to providing financial services to small- and mini-sized corporate customers with assets totaling less than RMB 60 million, launches a range of measures for system and mechanism reform, and invests resources to guarantee and boost the upgrading of financial services to small- and mini-sized enterprises.
With a range of national economic strategies of “transforming development patterns, adjusting economic structure, and benefiting the people's livelihoods” being pushed forward, it has become a basic direction of the national macroeconomic policy and extensive consensus among all social circles to support the sustained and healthy development of small-sized enterprises, which should be enabled to become the steady foundation and long-acting power for sustained economic growth. Corresponding to the demands, IB requires the entire bank to understand and operate the businesses for small-sized enterprises at the height of national strategy and takes such businesses as an important basis for the development of its corporate financial businesses.
As learnt by the reporter, the number of small-sized corporate customers of IB increased by nearly 40% across 2012. Specifically, nearly 4,000 customers joined the “Open Sesame SME IPO Program” of IB, and 34 enterprises launched their IPO with the support of the bank in 2012. On that basis, the bank makes further adjustment to customer orientation of businesses for small-sized enterprises, transforming from “priority to SMEs” to “priority to small- and mini-sized enterprises”. Giving priority to providing financial services to small- and mini-sized corporate customers with assets totaling less than RMB 60 million, the bank sinks its service focus and orients at “small- and mini-sized enterprises”. The adjustment to orientation of small-sized corporate customers is not only a new breakthrough in the strategic adjustment of the bank, but it also builds a new platform for the bank's financial services to small-sized enterprises. It is of great strategic significance for the bank to develop its businesses for small-sized enterprises in a healthy and sustained manner.
Based on the “sunken focus” of financial services to small-sized enterprises, IB will launch a range of measures for system and mechanism reform, establish a business system featuring standardized management, plant-based operation and diversified financing gradually, and explore and build a value-added service system meeting the growing demands of small-sized enterprises, so as to form long-term specialized operation capacity. Meanwhile, the bank will make steady investment in various resources including business, finance and human resources, so as to effectively support the construction of the specialized development system for small-sized enterprises and guarantee the long-term steady business development.
After the bank upgrades its financial services to small- and mini-sized enterprises in an all-sided manner, it is foreseeable that the specialized operation system for small-sized enterprises will provide powerful support for financial services to small- and mini-sized corporate customers, who can enjoy more characteristic preferential treatment and support: the sustained improvement of operation procedure regarding credits to small- and mini-sized enterprises will make the formalities for single loan become more simplified and extension time shorter; the implementation and promotion of efficient clustered and chained marketing models will keep extending the coverage of services to small- and mini-sized enterprises and reduce the margin cost of single business, thus lowering the loan financing cost of small- and mini-sized corporate customers; the establishment and enlargement of the specialized team of customer managers will enable small- and mini-sized corporate customers to enjoy more considerate, individualized and professional financial services in an all-round way.
IB indicates that, in the next stage, it will uphold the concept of “Growing Together with Sincere Service”, insist on developing businesses for small-sized enterprises into a basis for new business and profit growth points, keep improving the specialized operation system for small-sized enterprises, and exert itself to exploring the market of financial services to small- and mini-sized enterprises, so as to help small- and mini-sized enterprises to build a solid foundation and support them to become better and stronger.