On June 25, the first community bank of Industrial Bank (IB) – IB Fuzhou Federal Plaza Sub-branch was opened officially. With the business license of Fujian Banking Regulatory Bureau, it becomes the first community sub-branch approved for a national commercial bank to put into operation.
Located at the main gate of the residential quarter of Federal Plaza of Taijiang District, Fuzhou, IB Fuzhou Federal Plaza Sub-branch covers a small area and features a cozy atmosphere, serving as a “bank at the doorway” of residents living in the quarter. To make it convenient for surrounding residents to handle financial services, the community sub-branch adopts an off-hour service system, namely, the working hours extending from 9 am to 8 pm. This means that, after the normal banking business hours, residents living in the neighborhood can still handle various financial businesses with the bank. It is really a great benefit for “office workers” in particular.
As learnt by the reporter, the Federal Plaza Sub-branch can not only provide a variety of financial services to community residents, including debit card, credit card, personal loan, wealth management, withholding and agency payment, and electronic banking, but also some businesses for small- and mini-sized business owners. Moreover, the sub-branch also actively provides other services to surrounding residents including popularization of financial knowledge and business consulting.
According to the introduction of IB, the conception of the community sub-branch is to “provide convenience to residents”, namely, in terms location, to be nearer to community and citizens; in terms of services, to carry out off-hour and characteristic operation; in terms of development model, to get involved in the common construction of community and support the development of community, so as to achieve the sound interaction and harmonious development of the bank, customers and community.
The innovative service model of “community bank” is also a practical action of the bank in implementing the national policies on financial benefits to people and financial support to small- and mini-sized enterprises, and serving the basic needs of people. In the future, on the premise of policies support, IB will push ahead the service model of “community bank” around China in succession based on the principles of “proactive exploration, steady advancement, compliant operation and sustained improvement”.