What could you do if your mobile fees are overdue? If you are a WeChat user with a card of Industrial Bank (IB), you can pay fees directly. As learnt by the reporter from the Electronic Banking Department of IB, as long as you bundle your mobile WeChat with your IB credit card or debit card for which the function of SMS password has been activated, you can directly top up funds from your bank account into your mobile fee account through WeChat payment. From present to the end of November 2013, if you successfully top up RMB 50 mobile fees, you can receive RMB 10 mobile fees additionally.
The “WeChat Banking” launched by IB recently is not merely a tool to have point-to-point communication with customer, but even an internet finance platform to serve the general public. Consumers can not only directly click the menu “WeChat Banking” of IB to handle various banking businesses, including account inquiry of wealth management card, transfer and remittance, purchase/sale of wealth management product, loan and financing, activation of credit card, inquiry of account statement, consumption installment, and cash advance, etc. In addition, they can enjoy all-round and considerate “WeChat service”, for instance, to learn the latest financial information, including banking service information and wealth management information, at the earliest possible time; to interact with the customer service representatives by sending messages for online real-time response and business consultation. This is another convenient channel for financial service released by the Bank after internet banking, telephone banking and mobile banking.
In order to attract customers to experience the improved service brought by “WeChat Banking”, IB released a range of award activities for experience. Customers only need to follow the Bank's public official WeChat account “Industrial Bank”, and use an IB debit card or credit card to handle WeChat payment or download IB mobile banking client through WeChant Banking, and can then send the sign-up information (1002 sign-up + mobile phone number) via the public WeChat account of the Bank to take part in the lucky draw activity, all have the opportunity to win the travel award worth RMB 3,999 or the internet shopping cash coupon worth RMB 999.
In recent years, IB has actively pushed the development of new electronic banking channels including mobile banking, kept improving the system platform and simplifying the business process, and offers a variety of preferential measures, providing customers with excellent electronic banking service with reasonable prices. For example, the Bank charges no fees for all transactions of transfer and remittance via the mobile banking. No matter they are local, non-local, intra-bank, or inter-bank, no handling commissions will be charged and no limit is set. For customers handle top-up service for China Mobile, China Unicom and China Telecom mobile fees via the column “Mobile Phone Top-up” of the mobile banking, the first 100 ones starting from 9 o'clock each day can enjoy the special preferential treatment of topping up RMB 100 by only paying RMB 98, a convenient service bringing substantial benefits. The launch of “WeChat Banking” may start a new round of experience tide among consumers.