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Industrial Bank Launched “Assets Direct Express” – the Corporate Internet Wealth Management Portal

It only requires the minimum amount of RMB 50,000 for wealth management! The news makes many SMEs very excited.

After releasing the internet wealth management portals “Money Manager” and “Direct Bank”, Industrial Bank (IB), which takes SMEs as the core customer group, made another endeavor, putting into trial operation online the wealth management portal of corporate finance “Assets Direct Express” (https://c.cib.com.cn). Upon the day the first issue was put on sale, all the products were bought by SME customers within less than 2 hours. The products witnessed exceptionally hot sales.

“It is very convenient to register with ‘Assets Direct Express’ of IB and purchase wealth management products, and the experience is great! With products of high returns and low minimum purchase amount, the portal is fit well with small merchants like us, which have not much idle money but hopes to receive high returns.” The chief financial officer of a mini-sized enterprise of Shanghai, who was unwilling to have his/her name known, said with great excitement.

As learnt by the reporter from the Cash Management Department of IB, the “Assets Direct Express” features high wealth management returns, low minimum purchase amount, simple and fast operation, security of funds, and individualized services. The minimum purchase amount is only RMB 50,000 Yuan, fully meeting the needs of SMEs. Products can be purchased immediately after registration, saving the steps of queuing in front of counter and account opening with internet banking. With closed-loop management, the flowing direction of funds can be ensured, thus fully guaranteeing the security of corporate funds. What’s noteworthy is that IB also, for the first time, released customized professional, exclusive and special asset services for the premium customer groups, assisting enterprises in managing their funds in a better way.

According to the relevant person-in-charge of the bank, the “Assets Direct Express” released this time, as an asset circulating platform, serves as the first step for the bank to build an integrated internet service portal of corporate finance. In the next step, IB will successively release a number of products including bill loans, deposits pledge loans, and smart structural deposits. Thus, by diversifying the product family constantly and improving products and reforging process continuously, the bank may provide customers with one-stop services including online financing, investment and wealth management, assets circulation, payment and settlement, and financial news.

“As the leading product of the integrated internet service portal of corporate finance, the “Assets Direct Express” will, adhering to the bank’s service concept of ‘Growing Together with Sincere Service’, provides customers with all-sided and diversified financial services in a variety of channels, and improve the cash management service level and core competitive edges of the IB continuously.” The person-in-charge of the Cash Management Department of IB indicated.

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