Recently, British magazine, The Banker, an authoritative banking magazine in the world, released the ranking of “Top 500 Banking Brands 2016”, in which Industrial Bank (IB) ranked No. 36 with its brand value of USD 6.455 billion, moving up 19 places. While making its presence in the global top 50 banking brands, IB witnessed an increase of USD 1.9 billion in its brand value, up by 42% YoY. Meanwhile, the bank also successfully moved up into the world’s top 10 “wholesale and commercial banks” with the greatest brand values in 2016, ranking No. 6.
Over years, IB has, in mutual complementation with its differentiation strategy in business operation, adhered to the differentiation tactics in brand building. Exerting great efforts to intensifying brand building in areas of core advantageous businesses and strategic emerging businesses, the bank has gradually formed its business brand range in the three business lines, corporate finance, retail banking, and financial market, and set its own banner in some business sub-brands. As the first Equator bank in China, IB has had its image of a leader in the area of green finance well-established among the general public. Its brand prestige and market influence have also seen further improvement in businesses such as bank-bank platform, precious metal agency trading, assets custody, and investment banking. Its new internet finance brands including “Money Manager”, “Industrial Treasure”, and Direct Bank are very popular; and its business brands in consumer finance, such as “Enjoyable Life” old-age financial service, “Vigorous Life” credit card brand, and “Universal Life” go-abroad financial service, other areas including financial services to small- and mini-sized enterprises are making a figure in the market. All of these make prominent that, based on its strategic business transformation and group-based effect, the bank has established unique brand perception among consumers. Since its first presence in the ranking of Top 100 Banking Brands of the British magazine, The Banker, in 2011, IB has kept lifting its rank in the list, rising to No. 36 in this from No. 100 in 2011, a significant elevation of 64 positions in 5 years.
The ranking of “Top 500 Financial Brands”, initiated by the British magazine, The Banker, in collaboration with Brand Finance, a British brand consulting company, in 2006. The cash flow discounting method is employed in the appraisal, and the brand values of banks are estimated in several steps: analyzing financial data, modeling to evaluate the market influence of banks, and establishing brand discounting rates for different banks, etc. It is extensively recognized by financial enterprises around the globe as a professional and independent ranking.