Today is the first anniversary of IB Xing Power credit card.
As the first credit card combined with mobile payment bracelet in China, Xing Power credit card has created a new way to use card by innovating "calories for points". It has raised a fashion trend combining finance and sport which helped spread "vigor, fashion, health and green" ideas of life and consumptionamong people.
Within just 365 days, nearly 1 million people has applied Xing Power credit card across the country and redeemed points for 310 million calories, which equals to consumption from over 4 million kilometers of jogging, enough to circle around the Earth for 100 times!
Innovated product design changed consumption behavior
In May 27, 2015, IB, China UnionPay and Codoon company launched Xing Power, the first exclusive credit card product under Vigor Life brand, for sports lovers. The card has two major features. First, with supported applications of mobile payment bracelet, it can be used not only for steps calculation, smart alarm clock and other regular operations, but also for payment, wireless deposit and account management, which break the card media and payment model of traditional credit card, tap potential wearable payment tools with differentiation idea and present clients with fresh, quick and convenience payment options. Second, by innovating "Points +" scheme for converting calories into credit card points, it allows cardholders to enjoy benefits with their exercise records in addition to consumption-based points, thus achieving a "vigor life".
What is worth mentioning is that IB particularly attaches attention to the safety of mobile payment bracelet and addresses customers' concerns with three measures. In terms of physics function, the bracelet has a built-in special safety chip of same safety level to standard chip card, adopts exclusive safety software to block illegal access and prevents disclosure or theft of information with communication encryption mechanism. In terms of transaction management, transaction must be enabled with password, and quota can be set by telephone, internet and other channels. In terms of financial protection, it provides 48 hours and 72 hours protection to gold card holders and platinum (elite version) card holders respectively, and selected transactions before loss report will be compensated accordingly.
Besides, Xing Power credit card also provides exclusive customization benefits to cardholders of various levels. For example, cardholders of Xing Power platinum card (elite version) can enjoy twice domestic airport VIP lounge service a year, 24 hours non-accident road rescue service, public traffic accident insurance up to 10 million yuan and etc.
Intensify scenario application, diversify life experience
In confrontation with the rapid development of payment sector, IB constantly considered how to bring more conveniences and diversify experiences for clients after the launch of Xing Power credit card. Finally, the bank found its answer in deep integration of internet finance and life scenario.
Over the past year, IB has actively constructeda card-using environment by building three life scenarios, i.e. sports, financial payment and industry application, and encouraged more people to use Xing Power mobile payment bracelet based on upgraded appearance of the bracelet and plenty of marketing activities.
When exercising, client can calculate their steps and see calories consumed by wearing Xing Power mobile payment bracelet; When makingpayment, clients can complete transaction by swiping bracelet at any of 5.3 million QuickPass labelled machines; Whenyou are traveling, a bracelet is equivalent to a traffic card, allowingyou to take a bus or metro simply by waving your hands. It is said that IB has strengthen the coverage of Xing Power mobile payment bracelet to metro, bus and other payment sector featured small amount and high frequency. Now the bracelet can be used in metro or bus in Shenzhen, Hefei, Shenyang, Guiyang and other areas.
In addition to function upgrading, IB has been also improving the appearance of bracelets which now have yellow, white, gray, blue, purple, red and other colors available, meeting clients' individualized demands on beauty and fashion.
Relying on its product and service innovation, IB Xing Power credit card has been highly recognized, and won the "Annual Best Financial Innovation" Award at "Gold Tripod Prize" sponsored by National Business Daily, and the "Most Innovation Influential Credit Card" by Top Travel, a travel and life magazine.
Inter-industry cooperation leading green concept
Inter-industry cooperation is an innovative attempt by Xing Power credit card. In the autumn of 2015, while IB was signingthe five-year strategic cooperation agreement with the organizer of Shanghai International Marathon("Shang-ma")and became the only designated cooperation bank of the event, the Vigor Life credit card brand was officially launched. By working close with Great Health and Great Movement industry, it advocates a "vigorous, fashion, healthy and environmental-friendly" lifestyle. Thousands of runners participated Shang-ma wearing Xing Power mobile payment bracelet, becoming a brilliant landscape of the event this year.
In the past year, IB has sponsored international marathons in various cities including Shanghai, Taiyuan, Chengdu and Fuzhou, organized "IB Joy Running Group", and started a "Vigor Life" marathon trend across the country. It has also allied with ANTA, Xtep, 361, PEAK, ERKE, HOSA and Shuhua and conducted deep cooperation in product sales, payment transaction, event organization and other areas, jointly promoting the integration of finance and sports and health industry. Based oninter-industry cooperation, the "Health and Green" concept of Xing Power credit card has gained wide support among cardholders, solid and massive market basis and client acceptance.