On June 22nd, sponsored by the World Brand Lab, the World Brand Conference announced China’s top 500 valuable brands list 2016 in Beijing. The Industrial Bank was enlisted for seven consecutive years, ranking 130th with a brand value of 25.084 billion yuan, an increase of 4.975 billion yuan over the previous yearand a growth of 834.22%over the first time it appeared on the list in 2010.It became one with the largest growth of brand value among banks over the same period.
In recent years, facing the new situation of economic transformation in China, Industrial Bank furthers the reform and transformation, effectively seizes market opportunities, strengthens its comprehensive strength, pursues distinctive operation features and promotes continuous increase of its brand value.
The bank acceleratescomprehensive and group layout, and promotes the development of modern comprehensive financial services group with banks as the main subjects. It becomes one of the commercial banks that possess the most financial licenses with continuous improvement inmarket status, ranking among the world’s top 50 banks, the world’s top 500 enterprises and the world’s top 100 listed enterprises. Benefiting from its brand effect, shared resources and business connection, all subsidiary companies have soared up with increasing industrial position.IB Trust has been among the top five in domestic trust industry, thebusiness scale of IB Financial Lease is far ahead among the second batch of pilot financial lease companies and the size of asset under the management of IB Fund comes out in front.
As the most market-oriented and innovative commercial bank, the IBhas always insisted on differentiated business development strategy, boldly opened up a new blue ocean,and gained unique advantageous brands in many fields. Green finance exceeded more than 800 billion yuan. With businesses covering low carbon economy, circular economy and ecological economy, it has formed a wide variety ofgroup green product service system, and provided green financing, green leasing, green trust, green fund, green investment and green consumptionsand other green finance solutions for customers. Meanwhile, it succeeded in transforming itself into a green finance group from a green bank and wonsupport among the people in leading green finance; its interbank business has a good reputation and unique advantage in the industry.It established a complete product service system in bank-bank business, bank-security business, bank-trust business, bank-accounting business and other fields, and exclusively possesses a number of qualifications on innovative businesses with business size and the scope of cooperative clients coming out in front among domestic banks;bank-bank platform takes the lead in the market with 653 cooperative clients and more than 36.2 thousand outlets of counter pass; a complete and fully functional asset management business platform has been established in terms of asset management business, forming a comprehensive and abundant financial products series,with the comprehensive financial capability among the best; its asset custody business is at the top of the list; the scale of asset custody exceeded 7 trillion yuan, ranking second in the industry, and the number of custody products ranked the first in the industry; businesses including investment bank, precious metal agency transactions, online finance, pension and financial services lead the industry, and market position and brand influence is consolidated.
World brand lab, established in New York in 2003, is aleading brand consultancy, research and evaluation agency in the world. From 2004, based on financial indicators, consumer behaviors and brand strength, the lab conducts an evaluation of Chinese brands and announces the result every year with evaluation experts and consultants from Harvard University, Yale University, Massachusetts Institute of Technology, Stanford University, University of Oxford, University of Cambridge and other world-class universities. Its research findings have becomeimportant references for the evaluation of intangible assets in many mergers and acquisitions.