On May 12, Industrial Bank (IB) held a press conference in Shenyang together with Shengjingtong Co., Ltd. to announce the official launch of Xing Power credit card integrated with Shengjingtong subway bus application function in Shenyang. From now on, Shenyang citizens can take the subway, buses and tramcar by waving their hands with this bracelet.
When convenient and facilitative mobile payment becomes a trend of life, all banks are starting to aim at this rapidly growing market. In 2015, IB launched the "Vigor Life" credit brand to advocate the "vigorous, fashionable, healthy and environmental" lifestyle. It also made a forward-looking arrangement for wearable mobile payment by launching the Xing Power credit card, which becomes the first wearable mobile financial payment product in China. The affiliated Xing Power payment bracelet features not only traditional functions as a sport bracelet, but also financial payment function which enables consumers to make payment easily at any machine marked with QuickPass in shopping malls, subway and convenient stores across the nation.
In order to provide card holders with more considerate services, IB has created brand-new payment service suitable for routine travel by subway and bus. In January, 2016, IB cooperated with Shenzhen Tong Co., Ltd. to launch a XIng Power payment bracelet incorporated with Shenzhen bus application functions, which expands the application of mobile payment to public transportation and greatly facilitates the travel of citizens.
According to IB, the cooperation with Shengjingtong, a company engaged in the development of intelligent bus system and technologies, is a big step towards the commitment of building a smart city and providing convenient services, and also a further act to expand the application of Xing Power mobile payment to public buses. Shenyang now becomes the second city following Shenzhen that realizes Xing Power bus payment bracelet and IB will promote this bracelet to other cities.
To meet cardholders' more demands on sport, financial payment and life, IB keeps improving and optimizing the product. This Xing Power credit has many upgraded functions. First, in order to enable customers to inquire their account anywhere anytime, the Xing Power payment bracelet features a function that "displays bus account balance by tapping the screen of bracelet", which is simple and intuitive. It is no longer required to check the balance by swiping the card or in other appointed ways.
Second, IB is the first one in the industry to distribute cards via APP. Customers, after successfully claiming for a Xing Power credit card, may get an empty bracelet at any IB outlet. Then customers may connect the bracelet to his/her mobile phone via Bluetooth and download the account information of Xing Power additional credit card to the bracelet. It takes only 10 seconds to approve, distribute and download the credit card for bracelet, which greatly improves efficiency and user experience.
The newly launched Xing Power bracelet is also greatly improved in terms of appearance by applying black frameless design, which makes it grand and trendy. colors of wrist straps are also expanded from single black to six colors including red, purple and yellow. Cardholders can also redeem a bracelet by his/her credit card points so as to meet the demand of a wide range of customers.
From now on, more favorable offers are available for Shenyang citizens using Xing Power payment bracelets to take the subway or buses that allow for Shengjingtong payment, including direct price discount or transfer offer. Meanwhile, cardholders can also participate in various credit card marketing campaigns, such as the recently launched "swiping the bracelet to get a free Starbucks coffee", which means that any customer who uses the bracelet to make payment at any Starbucks outlet during the term of campaign will get a Starbucks electronic drink coupon.
In addition, Xing Power payment bracelet will enable customers to charge their bus accounts through APP in the future, which will make a groundbreaking change to the traditional charging mode that customers have to charge their account at bus stations or charging machines, thus further saving the queuing time and brining more convenience.
"Xing Power credit card initiates a right of redeeming credit card points by calorie, which means that cardholders may earn credit card points by doing exercises without the need of consumption. We encourage users to use their points to redeem carbon emission reductions at the IB Mall and make contribution to the environment of our home earth." Zheng Zhiming, the general manager of IB Credit Card Center, expressed that this action is in line with IB's green, low-carbon and environmentally-friendly concept as China's first Equator Bank.
In recent years, IB has been improving retail product quality and user experience by "crossover and combination". IB always maintains its vigor and leading position in the mobile financial payment sector by various actions, including the launch of Xing Power credit card supported by China's first wearable mobile payment bracelet, one of China's first banks that support HCE Cloud Quick Pass and Apply Pay, and the rollout of Xing Power payment bracelet with subway application.