On July 7th, the result of the fourth bank overall reviews, hosted by Sina Finance, was revealed in Beijing. Based on its diversity of products, convenient functionality, friendly user experience, and reliable security system, Industrial Bank, among eleven competing banks, wins “the most popular direct banking awards”.
The event, organized by Sina Finance, started from 2013. This year is its fourth consecutive year. Due to its large user base, the result is broadly recognized. This year, competing in the field of functionality, security, convenience and performance, the site conducted rounds of interactive reviews, combining with the results of online voting and the opinion of the expert panel, and decided the award.
As one of the first in china, Industrial Bank’s direct banking platform was launched in March 2014, by “third party password identity verification”. The platform simplifies clients account opening process. Just with one click, it also allows clients with multiple bank cards to buy popular financial products on the platform without registration or logging in. Currently, the platform provides 8 series of products’ online sales, including wealth management, funds, fixed and call deposits, golds, zhiyingbao, xianjinbao, T+0 direct banking fund “xingyebao” which features both investment rewards and payment functions, and equity product “xingyehong”. The platform also provides additional service such as asset checks, credit card payments, with a variety of exciting promotion activities. Now, Industrial Bank direct banking sector has a client base of 2.2 million with 250 billion of assets.
Besides providing financial products, catering to the shifting demands of the clients in the era of Internet, Industrial Bank also established a secondary accounts service system based on its direct banking service. By fully utilizing the advantage of group management, Industrial Bank continues to enrich the application of its direct banking service. It built a comprehensive online financial service platform to provide services such as account transfers, E-commerce, payments of cell phone and utility bills. The platform incorporates direct banking into people's daily life to provide “unexpected premium services” to clients through the diversity of Internet finance solutions.