By actively responding to national policies of promoting consumption and people-oriented finance, implementing national "inclusive finance" strategy, embracing social, economic and residential form shifts in urban area and accelerating transformation of "two models", our bank has launched community bank for community and common people. As a people-oriented service, the community bank is designed to be a "bank surrounding common people" and bring more care to customers. From the establishment of our first community sub-branch at Fuzhou Federal Plaza on June 25, 2013 to the end of 2014, our community bank had over 1,000 outlets.
Slogan
Let finance to be comfortable
Pickup point of brand value
Sincere, bring more care to customers
Business positioning
"Financial steward" at community gate
Specific business
Community neighborhood Smart finance Sincere Service
Exclusive product Special merchants Extended business hours