Promote financial literacy and provide financial consumer education,Industrial Bank in action!
Under the philosophy of “Service for the bank’s foundation, consumer financial protection first”, the Bank carries out targeted and distinctive financial literacy and financial consumer education activities, innovates the content and forms of education, and improves the matrix of education and publicity to effectively promote consumers’ financial literacy through the “online + offline” and “centralized + local” publicity network across the board.
In the first half of 2023, the Bank carried out 7,359 online and offline consumer education and publicity activities, distributing approximately 4,616,300 copies of original content to consumers and online original posts on education and publicity received approximately 44,831,300 views. Reaching approximately 88,156,900 consumers in the first half of 2023.
（Partnerships with financial education organizations with evidence of targeted initatives for specific demographics）
Chapter І: Senior Leaders Give Lectures to Students on Consumer Financial Protection
The leaders of the Head Office attach great importance by giving talks on consumer financial protection
The Deputy Director of the Consumer Financial Protection Office of the Head Office gives a special course on consumer financial protection at Minjiang University in Fujian, building a “firewall” to educate students to beware of illegal financial activities. The leaders of the Qingdao Branch led a team to promote financial literacy among farmers in rural areas.
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Chapter II :Pooling Educational Resources and Establishing Partnerships
Combine multiple resources to make financial education more attractive and benefit more people
The Bank collaborates with local government departments, financial institutions, and non-profit organizations in carrying out education and publicity activities, promoting penetration and horizontal exchanges in terms of financial education. For example, guided by the Fuzhou Central Sub-branch of the People’s Bank of China, Industrial Bank led over 30 financial institutions to host a video publicity activity themed on “Consumer Financial Protection Day”, with a senior leader making opening remarks. This promotes financial education among a wider audience.
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(Provide educational outreach for people who have difficulty gaining financial knowledge)
Chapter III: Focus on Key Groups and Take a Targeted Approach to Financial Education
For the elderly: focus on the protection of the rights and interests of the elderly and help narrow the “digital divide”
Industrial Bank has produced featured publicity materials such as the Financial Services Handbook for the Elderly and organizes targeted education and publicity activities for the elderly such as “consultation meetings” and “cloud classrooms” to narrow the “digital divide”.
Based on the distinctive culture of northern Shaanxi, the Xi’an Branch promotes the protection of consumer rights and interests and diffuses financial knowledge in the form of storytelling and opera popular with the elderly.
For young people: focus on financial literacy education of young people and diffuse financial knowledge at schools
Relying on the featured “Tongxing Club” brand, Industrial Bank carries out financial literacy activities at schools through edutainment such as on-site debating, Q&A, and event announcements. For example, branches in Guangzhou and Nanjing carried out special activities such as consumer financial protection classes, quizzes, and cultural performances to popularize financial knowledge and make students aware of risk warnings.
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For new citizens: Practical actions to bring financial benefits to farmers
We have visited over 100 rural villages, townships, and construction sites to help over 10,000 farmers, migrant workers, and others learn financial knowledge. Industrial Bank works with local governments, enterprises, and non-profit organizations to educate farmers and poor families through measures such as resident services in villages. For example, the Kunming Branch arranges its institutions to expose farmers to financial knowledge by primary-level Party members via initiatives such as “pairing assistance in poverty alleviation”, “resident service in villages”, “door-to-door assistance”, and the establishment of “rural revitalization assistance outlets”.
Pay attention to financial education in key areas such as remote areas and ethnic minority areas: bring financial literacy to ethnic minorities
We implement measures such as opening finance classes in ethnic languages, producing targeted publicity materials, and building special financial education bases for ethnic minorities to bring accessible financial knowledge to people living in ethnic minority areas. For example, the Ningde branch set up a station to spread financial literacy in Shexiang, an ethnic minority township in Southwest China's Guizhou province, to help villagers gain financial knowledge and improve their ability to safeguard their rights in accordance with the law.
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For people with disabilities: Focus on financial education for people with disabilities
Industrial Bank shares financial knowledge and anti-fraud knowledge with people with disabilities through dialogues in sign language, pantomimes, “support service counter”, “exchange book”, and so on. Zhengzhou Branch cooperated with Zhengzhou School for the Blind and Deaf in holding special education and publicity activities, sharing financial knowledge with over 300 children through full language interpretation and explanation.
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Chapter IV: Carrying Out Offline Education and Publicity Activities to Reach Consumers’ “Living Circles”
Carry out offline education and publicity activities
The Head Office takes the lead in organizing offline activities at schools, communities, and rural areas. The Bank reaches consumers and gives risk warnings through financial knowledge information desks, Q&A games, etc. The Shanghai Branch set up the “Blue Vest” financial knowledge publicity team that popularizes financial knowledge among general consumers.
Create a “financial education base” and promote the establishment of a long-term mechanism for education on consumer financial protection.
The Bank builds systematic, professional, and routine offline financial education demonstration bases. For example, Xiamen Branch has built an education base with Xiamen characteristics focusing on “smart finance” to popularize financial knowledge.
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Chapter V: Exploring “New Perspectives” and Focusing on Online Education and Publicity Activities
Make full use of channels to create a “full matrix” for online publicity
The Bank continuously improves “Consumer Financial Protection Zones” on the official website, mobile banking, WeChat applet, and WeChat public accounts, launching creative, high-quality education and publicity content for different levels.
Create an online “Financial Consumer Education Base
The Bank keeps updating the online “consumer education base” on mobile banking, as well as six sections such as “Developments of Industrial Bank” and “Comic Talk”, sharing financial knowledge with consumers in a lively and interesting fashion.
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“Companionship” education for knowledge popularization
Industrial Bank operates online “Super Topic” columns such as “Topic Friday”, “Industrial Bank Editor Shares Essential Knowledge” and “Knowledge Saturday” on the official Weibo account, realizing “companionship” outreach to consumers on popular financial knowledge through real-time interaction.
Leverage media influence to expand the reach of activities
The Bank focuses on effective publicity and enhances the influence of education and publicity activities by placing educational and publicity posts with images on national mainstream news media channels such as Consumer Daily, China Consumer News, YICAI, new.qq.com, news.sina.com.cn, and news.sohu.com.
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Chapter VI :Exploring “New Platforms” and Keeping to Innovative Financial Education
Investigate new forms of publicity and education to improve the quality and efficiency of activities
The Head Office innovatively launched the consumer financial protection game “Dream of the Red Mansion”. Through “dialogue” with the characters of the original book, it provides financial consumer education on topics related to consumers’ everyday lives, such as eliminating illegal deposit taking and saying no to the illegal practice of proxy rights protection.
Carry out award-winning quizzes to make education and publicity more popular
The Head Office organizes the financial knowledge quiz centering on consumer protection education to attract consumers in the form of lucky draws. The activities, which cover financial knowledge on investment and wealth management risks and guarding against illegal financial advertisements, have attracted a lot of consumers.
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Chapter VII :Maintain Integrity and Build a Culture of Integrity in the Banking Industry
“Intelligentanti-fraud platform” empowers the maintenance of integrity
Industrial Bank has built an “enterprise-level digital intelligent anti-fraud platform” that is equipped with a self-developed “cloud-native” basic platform and a “data middle platform”. It is a “useful anti-fraud tool” for identifying and disposing of fraud risks in a timely manner.
Promote bank-wide learning to raise employees’ awareness of consumer financial protection
The Head Office of Industrial Bank is the first in the industry to carry out various forms of activities to relearn “Industrial Bank’s 50 Red Lines on the Protection of Consumer Rights and Interests”, with a view to maintaining consumer rights compliance awareness throughout the bank operations, involving consumer-related business staff, and improving the level of consumer financial protection and compliance among all business departments of the Bank.
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Chapter VIII:Promoting the Integration of CPC-related Education and Financial Education
Keep to Party building’s leadership over financial education and promote the spread of CPC-related financial culture
Industrial Bank adheres to the principle of Party building’s leadership over financial education and continuously deepens the integration and innovation of CPC-related education and financial education. For example, the Nanchang Branch established the first “CPC-related financial education base” in Jiangxi Province to promote CPC-related financial culture.
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Services for the bank’s foundation, Consumer Financial Protection get first！
Industrial Bank sincerely protects your financial rights and interests!
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