Industrial Bank Took Part in the “Earth Hour” Actively to Advocate Low-carbon Life

As a sign to perform the responsibilities of the first equator bank in China, IB actively responded to the call of “Earth Hour”. From 20: 30 to 21: 30 on the evening of March 31, 2012, the billboard at the top of Zhongshan Tower on Hudong Road of Fuzhou and the office areas of IB Head Office remained black. Apart from the Head Office of IB, over 600 business outlets across China and over 30,000 employees also joined the “Earth Hour” public-benefit environmental protection activity, supporting energy conservation and emission reduction and advocating low-carbon life by simply turning off lamps.

The “Earth Hour” is a public-benefit environmental protection movement initiated by World Wide Fund for Nature (WWF) in Sydney in 2007. The core theme of 2012 “Earth Hour” is “Everyone has an environment-friendly home”, calling on the people around the world including the Chinese people to think over what we can do in addition to turning off lamps. Although it may be insignificant for one to turn off light for an hour, it can save a great deal of electricity if everyone turns off light for one hour. More importantly, it is only a sign to turn off light, which can awaken the environmental protection awareness of everyone and call on all of us to try to maintain a good living environment. It is more a chance to turn off light, which will urge us to practice the concept of energy conservation and environmental protection into every aspect of our life and take actions to make an environment-friendly change.

As the first Chinese “Equator Bank”, IB has always laid great importance to the protection of ecological environment during its operation and development, adhering to implementing the philosophy of sustainable finance into every field and link of operation and management. This coincides with the low-carbon development model advocated by the movement of “Earth Hour”. IB has joined the movement for many years consecutively. On one hand, the bank intends to perform its corporate social responsibilities by action, and on the other hand, it aims to call on its employees and customers to pay greater attention to the environment and climate problems, improve their awareness and intensify their actions to love the earth, and support the sustainable development of society, economy and environment in an environment-friendly and low-carbon manner.